One of our Saturday morning treats is to go to the market – http://www.bathfarmersmarket.co.uk – and wander about spotting some favourites. Some of the stalls only show up fortnightly and some are occasionals so there’s always something to see. But the regulars are reliable – butchers, bakers, fishmongers and greengrocers plus some of the best cheeses and deli – all locally produced. There’s a really good atmosphere and organic produce is always available. Just imagine, if every small sized town or large village could organise something like this it would support local small businesses – especially startups – reduce food miles, build new human networks and challenge the hegemony of the supermarkets. If you think that’s a romantic dream, ask yourself why the big supermarkets are chasing to keep up with traceability, little farmer biographies (are they real?) imitation sourdough breads and ‘artisan’ gins. Why would we be satisfied with the phoney if we could get our hands on the real and actually talk to the producers?
In particular there’s a stall run by a local organic group where anyone can sell their surplus produce and share the proceeds. That could be a boon to allotmenteers like us who often have surpluses of extremely good but perishable crops. The essence of this is not to attract car drivers from 50 miles away but to encourage them to set up their own markets and exchanges. We’ve seen the way that microbreweries are being bought up and sucked into the corporate beast, and that can’t be the way to go. Upscaling artisan industries merely repeats the mistakes of the past, and equates profit with value. We need a broader set of values and a different mindset for a new kind of entrepreneur to implement them. Values like slow, local, inclusive and respectful of local community aren’t backwards looking romanticism but revolutionary and challenging. Local businesses that implement these values are often driven out by predatory supermarket practices and the result is unemployment, waste and pollution. I had a long converstaion with a struggling dairy farmer several years ago and he said that in order to enforce price cuts on farmers, one big supermarket was importing cheaper milk from Eastern Europe to drive down the price. How can that be right? In a market economy it’s buying decisions that can make the world a better place.